Tata entered the hatchback market with its newly launched Tata Tiago Zica model. This was only the beginning of a lot of problems for Tata though. Around the time the name for the car was announced, the Zika virus was spreading throughout the world. This brought new concerns to Tata as they had a fresh concept ready to take the market by storm but may not sell because of its name. Tata set out on the Fantastico name challenge, letting the public choose between three names, Tith tata Tiago winning the race. Does the Tiago offer a refreshing experience though? Has Tata achieved what it set out to? Read on to find more.
Tata Tiago Design
Tata wanted a revolutionary design that would turn the attention from its Indica. The Indica is a revolutionary car in itself with a huge market for taxi operators. Tata wanted the Tiago to be a fresh new design on a new platform. The Tiago was set to plug the gap between the smaller Nano and the Indica-like Bolt. The Tiago performed far beyond anyone’s expectation what with Tata roping in their brand ambassador, Lionel Messi to market this car. Now, with a 2-3 month waiting period, the Tiago has proven its mettle and has helped Tata to break out of the mold.
Performance of Tata Tiago
Tata has come up with an all new 3-cylinder engine for the Tiago and does it perform! The Revotron petrol engine is the second generation engine with full aluminum construction to reduce weight. This engine displaces 1199cc while making peak power of 85bhp and peak torque of 114Nm. The Revotorq is Tata’s diesel engine offering, displacing 1047 cc. This engine is also turbocharged for more performance. It churns out a maximum torque of 140 Nm between 1300 and 3000 rpm on the power band. The engine also makes 70bhp of peak power at 5500 rpm. Both engines come with a 5-speed manual gearbox and an AMT transmission.
The insides of the car will surprise anyone looking for a traditional Tata offering. The company offers all new interior designs with premium quality materials with the Tiago. The switchgear and the plastics all look amazing and feel premium to the touch. With the Tiago, Tata has decided to go the Harmann-Kardon way with an entertainment system which has a lot of cool new features. The system offers several modes of connectivity and even a juke application which allows multiple connections for playing music. In the top spec variant, the car comes fully loaded with features like a cooled glove box and steering mounted controls along with sensors. One cool feature on Tata Tiago car has to be the color coordinated AC vents on the orange and red color options of the car.
Tata Tiago offers safety features across its variants barring the base variant. This gives an option to add these safety features though and it is a good move by Tata. The top trim comes with dual airbags for the front passengers, ABS, EBD and corner stability control.
Keeping all of these in mind, has Tata done it? Is Tiago a worthy successor to the Indica? Watch this space for more updates.